Mombasa to Host UN World Tourism Week, Showcasing Culture and Sustainability

Mombasa is set to take center stage as it hosts the United Nations World Tourism Week from September 25 to 28, 2025, an event poised to spotlight the region’s vibrant culture, commitment to sustainability, and growing tourism sector. Under the theme “Tourism and Sustainable Transformation,” the week long celebration will emphasize balancing economic growth, social inclusivity, and environmental responsibility, drawing global attention to Kenya’s coastal gem.
Image: Sammy Ikwae, Chairman of the Mombasa Tourism Association, addressing the media in Mombasa 11th, Sep;2025

Sammy Ikwae, Chairman of the Mombasa Tourism Association, addressed the media in Mombasa, urging residents across the coast to turn out in large numbers to support the event. “This is an opportunity for us to showcase our unique coastal heritage and hospitality to the world,” Ikwae said. He revealed that 32 drivers are undergoing specialized training to ensure they provide exceptional service to tourists, including guidance on handling visitors with professionalism. For safety and efficiency, designated routes have been marked for the event. “We invite everyone across the country to join us for an extraordinary experience filled with coastal cultural activities,” he added.
Mohammed Osman, the County Executive Committee Member (CECM) for Tourism, highlighted the positive trajectory of Mombasa’s tourism sector. “The state of tourism in the county has risen significantly, especially since we empowered stakeholders to play a pivotal role in shaping the industry,” Osman said. He emphasized that the collaborative approach has revitalized the sector, making Mombasa an ideal host for such a prestigious global event.

The festivities will kick off with a vibrant welcome at Moi International Airport and the SGR Terminus, where visitors will be greeted with traditional coastal music and dance, setting the tone for an immersive cultural experience. Each evening, attendees can enjoy discounted performances of the comedy show *AIR 001* at the Little Theatre Club, offering a lighthearted glimpse into local humor.

A highlight of the week is the return of the *Fish Mish Festival* at Mama Ngina Waterfront from September 26 to 28. This culinary celebration will showcase Mombasa’s renowned seafood, featuring mouthwatering dishes like grilled fish and barbecue, prepared by local chefs. The festival promises to be a feast for the senses, blending food, music, and coastal ambiance.

On September 27 and 28, the *Mombasa Cultural Exhibition* will immerse visitors in the region’s rich traditions. Attendees can expect captivating cultural performances, demonstrations of herbal medicine, displays of local artistry, and authentic coastal cuisines that reflect Mombasa’s diverse heritage.

Sustainability will also take center stage, with initiatives such as a community tree-planting exercise and a *Procession for Sustainability* aimed at promoting environmental stewardship. For thrill-seekers, the *TukTuk Rally* and the *Crabmen EA Drifting Takeover* will deliver high-energy street entertainment, showcasing Mombasa’s dynamic spirit.

The week will conclude with a grand *Gala Dinner*, where participants will celebrate shared experiences and collective efforts to advance sustainable tourism. The event aligns with the United Nations Sustainable Development Goals, raising awareness about the cultural, social, and economic importance of tourism.

Mombasa’s selection as the host city underscores its growing reputation as a global tourism destination, blending rich cultural heritage with forward-thinking sustainability practices. With a packed schedule of events, from cultural showcases to eco-conscious initiatives, UN World Tourism Week 2025 promises to leave a lasting impact on visitors and locals alike.


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