Mogo Kenya Partners with Abson Motors to Deliver Mobility Boost for Malindi Women Entrepreneurs

In a timely initiative aligning with International Women’s Day celebrations under the global theme “Give to Gain,” Mogo Kenya, East Africa’s leading financier of vehicles and smartphones, partnered with Abson Motors Limited to donate a Haojin motorcycle to a group of women entrepreneurs in Malindi.

The handover ceremony underscores Mogo’s commitment to boosting women’s economic empowerment by providing access to productive assets that enhance mobility, entrepreneurship, and income generation. The motorcycle is set to enable the recipients to expand their businesses—ranging from transport services to small-scale logistics—by reaching more customers and improving daily earnings.

Reliable transportation remains a major challenge for women in rural and coastal areas like Malindi, where limited options often hinder business growth. By equipping women with such tools, the initiative seeks to fortify women-led enterprises and foster sustainable livelihoods within communities.

Sheila Nuni, Mogo’s Community Manager, emphasized the broader impact during the event.

“At Mogo, we believe that empowering women with the right tools can unlock real economic potential within communities,” she said. “By supporting women with assets that enable them to earn a living, we are contributing to stronger households, more resilient businesses, and inclusive economic growth.”

Fatma Zubedi, Director of Sales & Marketing at Abson Motors Limited, highlighted the partnership’s significance.

“At Abson Motors, we believe mobility is a powerful enabler of economic empowerment,” she stated. “Partnering with Mogo to support women entrepreneurs in Malindi reflects our shared commitment to creating opportunities that allow women to grow their businesses and support their families. When women are equipped with the right tools, the impact extends beyond individuals to entire communities.”

The beneficiaries shared inspiring stories of how Mogo’s financing solutions have transformed their lives. Farnadis Gatwiri, a social worker and businesswoman, has acquired four motorcycles through Mogo loans, which now support multiple families by providing employment to riders.

“Through Mogo financing, I have been able to acquire four motorcycles which are now operated by riders in the community,” she said. “Each bike supports a family, and seeing that impact has been incredibly rewarding. It has helped me grow my business while also creating employment for others.”

Margaret Njeri, who operates two financed motorcycles, challenged gender stereotypes in business.

“No business belongs to a man or a woman. What matters is the willingness to work and take opportunities when they come,” she noted. “Through Mogo financing, I have been able to invest in two motorcycles which now generate income and support my household.”

Mary Mutinda, a cosmetologist, said the motorcycle has boosted her mobility and efficiency in serving clients.

“As a cosmetologist, mobility is very important for reaching clients and managing my work,” she explained. “Having access to a motorcycle through financing has made it easier to move around and grow my income.”

According to World Bank data, women own nearly 48% of micro, small, and medium enterprises in Kenya—one of the highest rates in Africa. However, barriers to financing and productive assets persist, making targeted initiatives like this one vital for progress.

Mogo Kenya is a leading asset financing company offering affordable, flexible credit for motorcycles, cars, and other income-generating transport solutions. The company empowers individuals and small businesses to own productive assets, helping thousands of Kenyans build sustainable livelihoods through transparent and customer-focused financing.